![]() ![]() ![]() The companies keep drivers engaged with meters or other gauges that are tantalisingly close to a new objective.Īmazon on Wednesday is set to hold its annual shareholder meeting, where warehouse worker conditions have been a perennial topic of concern. Uber and Lyft have mastered gamification in an effort to keep drivers on the road longer, generally by dangling cash rewards for completing seemingly arbitrary goals, such as 60 rides in a week or 20 more miles. Gamification generally refers to software programs that simulate video games by offering rewards, badges or bragging rights among colleagues. Making low-skill work a gameĪmazon's experiment is part of a broader industry push to gamify low-skill work, particularly as historically low unemployment has driven up wages and attrition. ![]() Game-playing employees are rewarded with points, virtual badges and other goodies throughout a shift. The games simultaneously register the completion of the task, which is tracked by scanning devices, and can pit individuals, teams or entire floors against one another to be fastest, simply by picking or stowing real Lego sets, cellphone cases or dish soap. ![]()
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